The AFI FEST is going to be held from Nov. 4 -11, 2010. The festival headquarters will be at the Hollywood Roosevelt Hotel. The Screenings will take place at the Grauman's Chinese Theatre, the Mann Chinese 6 theatres, and the Egyptian Theatre American Cinematheque, all near the Parking Center at the Hollywood Highland Center.
Twenty five of the AFI FEST Films will be simultaneously represented at the The American Film Market (AFM), of which 8 will be screened.
The AFM is the market partner of the AFI FEST. It is the physical market where Hollywood's decision makers and trend setters come together under one roof, and have been doing so since 1981. Unlike the film festival, the AFM is the marketplace where production and distribution deals are closed. During the 8 day event, over eight-hundred-million dollars in deals will be sealed for films in all various stages of production, including films with low film budgets and high movie budgets.
Film making for movies of any size of film budget is a collaborative process that requires many producers and distributors to come together before final decisions are made. The AFM allows for a place for them to network, hold seminars, screenings, premieres, and make deals amongst the 7,000 industry leaders attending each year at its location in Santa Monica.
This crucial exposure can be the avenue between making it or breaking it within the entertainment community and its development and acquisition, production companies, executives from over 70 countries, agents, attorneys, directors, financiers, distributors, film commissioners, festival directors, producers, the world's press, and producers, film financiers and all else who provide services to the motion picture industry and in the Film Capital of the World.
The American Film Market (AFM), will be going on from November 3-10, 2010 in Santa Monica, California, near and is the Market Partner for the AFI FEST. The AFI FEST is also the qualifying festival for the Short Films category for each year's Academy Awards.
The Independent Film and Television Alliance (IFTA) is responsible for putting on the AFM. IFTA is the trade association that represents Producers and Distributers around the world involved in Independent Motion Picture and Television Programs. The organization currently represents a hundred and fifty member companies from twenty three countries, consisting of independent production companies, distribution companies, sales agents, financial institutions involved in film financing and film budgeting. Since 1980 IFTA members are responsible for producing and distributing over half of the films to have been honored for Best Picture in the Academy Awards, including Silence of the Lambs, Braveheart, Amadeus, Platoon, Dances with Wolves, the Lord of the Rings: Return of the King, The Departed, Million Dollar Baby, No Country for Old Men, Slumdog Millionaire, Crash, The Hurt Locker, Ghandi, The Last Emperor, Driving Miss Daisy, Shakespeare in Love, the English Patient, and Chicago.
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