FILMART - Hong Kong International Film and TV Market
Where: Hong Kong, Hong Kong Convention and Exhibition Center
1 Habour Road, Wan Chai, Hong Kong
When: March 21 - 24, 2011
What: Four day annual film market event
FILMART is a regional market intended to promote Hong Kong as a hub for distribution, exhibition and production of motion picture, film, movies, television, broadband and new media entertainment. In 2010 Filmart had 548 exhibitors, 4943 attendees and 51 countries participating. These figures continue to grow.
Coinciding with the FILMART is the 35th Hong Kong International Film Festival with takes place this year from March 20 - April 5, 2011 in Hong Kong. World Premieres will include 'Punished' and 'Hi, Fidelity'.
The festival Ambassador will be Miriam Yeung and the Opening Film is 'Don't Go Breaking My Heart, Quattro Hong Kong 2'.
Filmart attracts film distributors and buyers from around the globe with movies of low film budget and high film budgets and everything inbetween. Worldwide product attracts audiences and industry executives looking for productions for their cinemas and home distribution pipelines, as well as connecting with members of the creative entertainment industry with the aim of collaboration on film production services, co-productions and film tax credit advantages.
The American Pavilion
The Independent Film and Television Alliance (IFTA) has organized the American Pavilion.
Executive vice president Jonathan Wolf has explained that in talks with Asian market principals, the buyers and the sellers, it became evident there was a desire for a more cohesive presence of the American contingent due to the fact that Asian distributors make the rounds of the festivals and markets all year round.
These worldwide market events include Berlin (the European Film Market [EFM]), American Film Market (AFM), Cannes (Cannes Film Market). Attending these markets are industry players with all ranges of movies with various film budgets and schedule parameters, including indie films and studio production values.
IFTA has received a grant from the U.S. Dept. of Commerce of $248,000 to help IFTA build national pavilions for United States of America product at overseas festivals, such as Filmart. This is a part of the export initiative of the current administration in the USA.
One result of the strength of the unity of its members is greater visibility on the sales floor rather than being scattered throughout the sprawling convention center. An additional film market will likewise be targeted for an IFTA pavilion which has yet to be announced.
It is hoped that the effort will help build growth for the independent American film sector in the manner that other nations utilize to promote their domestic industry.
Presented by Filmbudget.com
The FILMART information page is presented by Filmbudget.com - the international leader in worldwide film budget and schedule services, film production services and film tax incentives consulting.
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